FINANCIAL MODEL

For startup founders and small business owners, the Financial Model is a fundamental tool for managing the business and making educated business decisions about the company’s future.

Financial Model

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Financial Model

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Templates

for eCommerce

websites and apps

for mobile apps

in-app purchases, ads, and
subscription

for SaaS

Software-as-a-Service and other subscription businesses

for Marketplaces

Connecting buyers and
sellers

for Hardware + Subscription

businesses

for Social Media

websites and apps

for blogs/news sites

subscription + ads

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What is a financial model?

A Financial Model is a summary of a company’s revenue and expenses. Using historical data, a Model allows the business to track KPIs such as gross and net margin, as well as forecasting future performance, based on critical metrics such as customer cost of acquisition.

For startup founders and small business owners, the Financial Model is a fundamental tool for managing the business and making educated business decisions about the company’s future.

There’s no need to reinvent the wheel, though. There’s a standardized set of variables included on a financial model template that most executives are familiarized with.

Financial Model

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Basic worksheets

Total of 15 worksheets in the Financial Model Template containing below four and CapTable, Employee Salaries, Annual Projections, Monthly Projections, Charts KPIs etc.

SG&A

Selling, General and Administrative Expenses summarizes the majority of the company's costs, from payroll, to marketing, sales, rent and services.

WK-CAPEX

Assets owned by the company, such as cars, computers and servers are stored here and their depreciation is automatically calculated for tax purposes.

COGS

Costs of Good Sold may be used differently across industries. It usually accounts for the cost of materials and inventory. For software companies, servers are usually accounted for here.

REVENUE

Estimating revenue and projecting it accurately is key. It's also relevant to connect these predictions to their associated COGS and SG&A requirements.

F.A.Q.

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