Did you know that most business ideas fail within the first year?

Although the absence of money and inability to execute the idea are often mentioned as reasons for failure, the root cause is usually lack of proper market research i.e. Idea Validation.

Raise it the right way.



What makes studying the potential of new ideas difficult is that it can sometimes be almost impossible to tell a difference between a good and a bad idea. Sometimes even the most bizarre ideas can turn out great. Think of AirBnb and Uber, classic examples of successful business ideas that people were skeptic about at first. There are also ideas that make perfect sense but still manage to fail.

Although everyone wants their ideas to be loved, only a fraction of those ideas are worth executing by your team. 

To learn if an idea has a chance to succeed, it needs to be validated.

In this progamme, we’ll take a look at idea validation from the perspective of validating a new business idea, concept or a product. Here we’ll refer to all of these as ideas. We’ll also introduce some tools that you can use to discover whether or not your idea has real potential.

So, What is idea validation?

Idea validation is the process of gathering evidence around ideas through experimentation to make fast, informed and de-risked decisions.

It’s a process that starts from an idea and typically ends with a paying customer. The purpose of idea validation is to expose the idea to the practicality of the real world before you build and release the final product or offering.

And, Why should ideas be validated?

An idea should be validated before investing a significant amount of time and resources in developing it to avoid building and launching a product or concept no one wants or isn’t willing to pay for.

The purpose of idea validation is to make sure your idea has real demand, otherwise there’s a real risk of it becoming “just another cool idea”.

The idea must either be able to solve a real problem, fulfill its intended purpose or appeal to other incentives.

Find out all the answers related to Idea Validation in this course “Idea Validation Online Programme”.

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YOU'Re not the first to take the course

Attended this very informative workshop on Idea Validation from StartUp school which helped me get good idea about different aspects on how to evaluate your idea and work on it. Great content. Thanks to Sivesh for providing this platform to interact with experts and learn.
Shreayash Raj
Shreyash Sinha
Senior Software Engineer, Dell
The training was a good forum to gain some insights from entrepreneurs themselves and a good forum to network. Happy to note Startup monk is available during our startup journey.
Vivek Prasadh
Vivek Prasadh
Manager - Engineering Projects

About the mentor

Sivesh Kumar

Founder – Startup Monk | Startup School | TEDx Speaker

Skill Prodigy ( edutech ) : Advisory Board (Mar 2019 – Oct 2019)


  • Abhyuday, Indian Institute of Technology (IIT), Bombay
  • Indian Institute of Technology (IIT), Delhi
  • Indian Institute of Technology (IIT), Kharagpur
  • Indian Institute of Management ((IIM), Rohtak etc.

Investor Pitch Jury Member:

  • Indian Institute of Foreign Trade (IIFT)
  • Shiv Nadar University
  • Institute of Management Technology (IMT)
  • Delhi Technical University ( DTU ) etc.

WHo this course is for

First Time Founders | Early Stage Entrepreneurs

Small Business

social entrepreneur



Startup Consultants


You can expect the following from the program:

  • Hours of rich content developed with industry experts and top entrepreneurs
  • One-on-one mentoring with an industry expert in your startup domain
  • Masterclasses with Sivesh Kumar
  • Personalised feedback on your idea, assignments and case studies

Yes, post completion of the program, a personalised non credit certificate would be issued by StartUp Monk.

There is no minimum educational qualification required. This program is suitable for any individual who has a strong commitment and passion for entrepreneurship.

Mr. Sivesh Kumat, Founder – Startup Monk | Startup School is the lead mentor. Further Industry experts will be invited for lectures and talk as per domains.

You’ll have lifetime access! After enrolling, you have unlimited access to this course for as long as you like – across any and all devices you own. You can also watch the lessons when you want.

Ecosystem Partners